Meghan Markle Launches New As Ever Collection as King Charles Unveils Fresh Highgrove Range
Meghan Markle has unveiled the latest chapter of her As Ever holiday collection just as King Charles’s Highgrove brand promotes a new range of ceramics prompting fresh comparisons between the two royal ventures.
On October 22, the Duchess of Sussex shared a video message introducing The Holiday Collection: Chapter Two, showcasing the latest offerings from her lifestyle brand as the festive shopping season approaches.
Dressed in a chic white outfit, Meghan delivered a short promotional message inviting customers to explore the new products and find gifts for the people on their holiday lists.
“Something for everyone on your list, from thoughtful gifts to seasonal favourites made for sharing. Shop now at AsEver.com,” she said.
The announcement gave As Ever another opportunity to attract attention as Meghan continues developing the brand beyond her public appearances and charitable activities.
Her latest promotion arrived after Highgrove Gardens, associated with King Charles, introduced a new collection created in collaboration with Cornishware Ceramics.
The range features a variety of household products, including teapots, mugs, side plates, storage pots and dog bowls, bringing a distinctive design to everyday items.
According to the collection’s announcement, each piece is hand-cast from Cornish clay, highlighting the craftsmanship behind the new range.
The products also feature Cornishware’s recognisable stripes, combined with colours chosen to reflect the Highgrove brand’s identity.
A statement explained: “Available only from Highgrove, the collection features Cornishware’s iconic stripes in Highgrove’s signature King’s Rose pink and Highgrove sage green, the only two-tone design Cornishware has ever made.”
The collaboration gives Highgrove a new offering for shoppers interested in distinctive homeware, with the collection combining an established ceramics design with colours associated with the King’s gardens.
Meanwhile, Meghan’s As Ever range is positioning itself around seasonal gifting, with its latest collection arriving as consumers begin looking for presents and festive favourites.
The timing of the two announcements has drawn attention to the different commercial ventures associated with the Sussexes and the monarch, although there is no indication that either launch was intended as a direct response to the other.
Meghan’s lifestyle brand and the Highgrove collection also have different identities, with As Ever focusing on the Duchess’s broader lifestyle offering and Highgrove drawing on the gardens and heritage associated with Charles.
With both brands presenting new products ahead of the holiday season, the announcements offer shoppers two distinct options for gifts and homeware.
Whether the launches translate into strong sales remains to be seen, but their close timing has created an opportunity for comparisons between Meghan’s latest lifestyle promotion and the King’s new ceramics collaboration.
