
Taylor Swift fans are not holding back after a controversial survey tied to Travis Kelce’s New Heights podcast was released — and quickly slammed as an exploitative move targeting the singer’s relationship with the NFL star.
According to Page Six, the questionnaire — distributed by Wondery, the network behind the hit show hosted by Travis and his brother Jason Kelce — included a set of romance-driven questions that referenced Swift by name. And Swifties were not impressed.
The survey asked listeners to select reasons for tuning into the podcast, with multiple options directly referencing the pop icon and her relationship with Travis Kelce. One question read:
“I was drawn to the prospect of hearing details and clues about Taylor Swift’s life and her relationship with Travis.”
Another entry noted:
“I like feeling like a part of the community that supports Taylor’s happiness outside of her music.”
Fans immediately voiced their outrage across social media, accusing the network of capitalizing on Taylor and Travis’ romance for clicks and data.
“Wondery+ doing a survey to see if exploiting Travis’ love life would be worth it is disgusting,” one fan posted bluntly.
Others were quick to defend the Kelce brothers themselves, pointing out that the survey was likely the work of the network — not Travis or Jason.
“This is a Wondery thing. Jason and Travis are not creating this survey,” a user clarified.
Still, the backlash was swift and widespread. Screenshots of the survey went viral, igniting further fury from Swift’s devoted fanbase. Some labeled the questions “gross,” “manipulative,” and “invasive,” arguing that Taylor’s personal life should not be mined for engagement metrics.
As the backlash intensified, Wondery quietly removed the Swift-related questions from the survey, signaling a quiet retreat in response to the storm.
While neither Travis nor Jason Kelce have publicly addressed the issue, the incident highlights an ongoing tension between fan culture and media companies eager to cash in on celebrity relationships.
Despite being one of the most talked-about couples in pop culture right now, both Taylor and Travis have kept much of their romance private — a boundary that fans say should be respected.
For now, the damage control appears to be working, but Swifties have made one thing clear: when it comes to Taylor’s heart, they won’t tolerate any funny business — even from the biggest podcast in football.