Meghan Markle Makes Major Announcement With Malala Yousafzai as As Ever Profits Get New Purpose
Meghan Markle has announced a meaningful partnership with Malala Yousafzai, revealing that 100% of net proceeds from selected As Ever jams and teas will support efforts to help girls access education around the world.
The Duchess of Sussex shared the news on October 11, alongside cheerful photographs from her tea date with the Pakistani education activist, marking International Day of the Girl with a message focused on the power of education.
The announcement revealed that the initiative is being carried out in partnership with Archewell Philanthropies, the charitable organisation established by Meghan and Prince Harry.
Under the arrangement, the net proceeds from the specified As Ever jams and teas will go towards the Malala Fund, which works to help ensure that every girl has access to free, safe and quality education.
Meghan and Malala shared a message highlighting why supporting girls today can make a lasting difference to future generations.
“When we support the girls of today, we empower the women of tomorrow. Access to education is the key to unlocking this,” the statement read, attributed to Meghan, Duchess of Sussex, and Malala Yousafzai.
The announcement connected Meghan’s lifestyle brand with Malala’s long-running campaign to expand educational opportunities for girls, bringing together commercial products and a charitable cause.
The Duchess also added a playful line to the announcement, writing, “Tea for Two has never felt so good,” linking the pair’s tea gathering with the initiative behind the collaboration.
The timing was significant, with International Day of the Girl providing an opportunity to highlight the barriers that continue to prevent many girls from receiving an education.
Malala, who became internationally known for advocating girls’ education in Pakistan, has continued her work through the Malala Fund, supporting efforts to improve educational access and opportunities for girls.
Meghan has also spoken publicly about issues affecting women and girls, and the latest announcement places one of those causes at the centre of her lifestyle brand’s activities.
The partnership gives As Ever products a charitable dimension, with the proceeds from the selected jams and teas directed towards the fund’s educational mission. The announcement specifies net proceeds rather than total sales revenue.
The collaboration also highlights the role that philanthropy can play in connecting public figures, businesses and organisations working towards a shared goal.
Although the announcement accompanied photographs from Meghan and Malala’s tea date, its central message was the commitment to supporting girls’ education through the proceeds from the selected products.
For Meghan, the initiative offers a way to connect As Ever with a cause she has highlighted through her charitable work, while Malala’s organisation continues its efforts to make education more accessible to girls worldwide.
