Meghan Markle Turns Deaf Ear To Backlash With Powerful Social Media Move
Meghan Markle has seemingly turned a deaf ear to the backlash and speculation surrounding her return to the UK, instead making a fresh social media move to promote her lifestyle brand As Ever.
The Duchess of Sussex has continued focusing on her business activities after arriving in Britain with Prince Harry and their children, Prince Archie and Princess Lilibet, for what is expected to be an extended stay.
Meghan’s latest move centred on As Ever’s newest seasonal launch, Spiced Apple Butter, which was introduced shortly after the Sussex family arrived in the UK.
The brand shared a new video on Instagram showcasing Meghan’s preferred way of enjoying the autumn-inspired spread, giving followers another glimpse into the products she is promoting.
The video was accompanied by a caption from her team that read, “Meghan’s favourite way to enjoy our Spiced Apple Butter,” directly linking the Duchess to the latest product launch.
The post continued by revealing the recipe Meghan apparently favours, describing “a generous layer of apple butter topped with fresh ricotta and almonds” as her preferred combination.
The latest promotional video comes as Meghan faces renewed public attention following her return to Britain, where her presence alongside Harry and their children has generated considerable interest.
Rather than publicly addressing the speculation surrounding the family’s UK plans, Meghan appears to be keeping her attention on her professional projects and continuing to promote As Ever through its social media channels.
Her latest activity also suggests that the Duchess intends to remain closely involved in the development of her lifestyle business, even while adapting to a different routine after moving between the United States and Britain.
As Ever currently has a stronger presence in the American market, with products available for delivery within the United States according to information provided on the brand’s website.
The business has become an important part of Meghan’s post-royal career, allowing her to build a lifestyle-focused brand around food, entertaining and products associated with home life.
There has also been speculation that Meghan hopes to expand As Ever into the UK market, potentially giving the Duchess an opportunity to grow the brand in the country where she and Harry are now spending more time.
The Sussexes’ extended stay could therefore prove significant for Meghan’s business ambitions, particularly if being physically present in Britain makes it easier to explore opportunities and develop a stronger connection with British consumers.
For now, however, As Ever’s latest social media activity remains focused on its American customer base, with the Spiced Apple Butter campaign giving Meghan another opportunity to keep the brand in the spotlight.
The Duchess’ decision to continue promoting her products so soon after arriving in the UK also sends a clear signal about her priorities, as she appears determined to keep working despite the intense attention surrounding her family’s return.
Whether Meghan will eventually bring As Ever to a wider British audience remains to be seen, but her latest promotional move suggests that the Duchess is not allowing the speculation surrounding her UK return to distract her from her business ambitions.



