Zara Tindall has revealed why she was thrilled to front Musto’s latest country collection as the King’s niece brings her familiar equestrian style to the brand’s Autumn Winter campaign and shares why its practical outdoor clothing has long been part of her wardrobe.
The Princess Royal’s daughter appears in the new campaign, which celebrates life in the British countryside and clothing designed to withstand unpredictable weather. For Zara, the collaboration brings together two familiar parts of her life: her passion for horses and her love of the outdoors.
Speaking in a behind-the-scenes video, Zara expressed her excitement about the return of Musto’s country edit, explaining that the brand was not a new addition to her personal style but something she had worn for years.
“It’s a part of my own wardrobe,” she said, highlighting the collection’s personal significance and revealing that she had thoroughly enjoyed taking part in the photoshoot.
Her comments offered a glimpse into why the partnership feels like a natural fit. As an accomplished equestrian who regularly spends time outdoors, Zara is well acquainted with the practical demands of country life, where comfort and protection from the elements matter as much as appearance.
Among the new pieces featured in the collection, one jacket stood out as a particular favourite. Zara singled out the Burnham jacket, praising its material and the comfort it offered.
“I love the material, it’s great, it’s comfy,” she said, explaining what appealed to her about the design.
The jacket’s practical qualities reflect the wider focus of the collection, which has been created for people who want to remain comfortable while spending time outside in changeable British conditions.
Musto’s campaign places particular emphasis on clothing that can cope with rain, cold and shifting weather, presenting the collection as suitable for everyday outdoor activities rather than simply for appearances.
The brand reinforced that message in its campaign caption, writing: “Tested by the British weather. Trusted by the ambassador Zara Tindall.”
It also highlighted how country life continues regardless of the forecast, explaining that Zara’s outdoor lifestyle “doesn’t stop when the weather turns”.
The collaboration builds on Zara’s established connection with equestrian sport and country pursuits. As the daughter of Princess Anne and a former Olympic silver medallist, she has developed a public profile that extends beyond royal appearances into sporting events and commercial partnerships.
Unlike senior working royals, Zara does not carry out official royal duties or hold an official royal title. She has instead established her own career, combining her equestrian achievements with carefully selected brand collaborations.
Her involvement in Musto’s latest campaign therefore reflects her personal interests as much as her public profile. The collection’s emphasis on durable, comfortable clothing aligns with the practical demands of a lifestyle that frequently takes her outdoors.
The behind-the-scenes footage also allows Zara to speak directly about the products, offering a more personal perspective than a traditional campaign photograph alone. Her praise for the Burnham jacket gives audiences a specific insight into the item she enjoyed wearing during the shoot.
For Musto, Zara’s connection to equestrian sport and the countryside provides a natural link to the collection’s identity. For Zara, the campaign offers an opportunity to work with a brand she says already has a place in her wardrobe.
Her latest appearance shows how the King’s niece continues to build a distinctive profile through her sporting background and personal interests, with the new campaign bringing her familiar country style to the forefront for Autumn Winter 2026.
