Meghan Markle Eyes Australia Expansion As She Builds Independent Brand
Meghan Markle is reportedly planning to expand her lifestyle venture beyond the United States, with Australia emerging as a potential first international destination for the brand. The Duchess of Sussex is said to be exploring new markets as she continues developing her independent business projects.
The lifestyle label As Ever has recently become a central focus for Meghan Markle’s professional ambitions. Sources claim the brand could soon begin testing its presence outside the American market as the Duchess seeks to build a broader global identity.
Insiders suggest that Australia may serve as an early testing ground for the venture. The plan reportedly aligns with the upcoming trip Meghan Markle will take with Prince Harry in the coming weeks.
Discussions are believed to be underway about introducing the brand to Australian audiences during the couple’s visit. If confirmed, the move would mark the first step in expanding the label internationally.
The reported plans come shortly after a collaboration between the brand and Netflix came to an end. The streaming company had supported projects connected to Meghan’s lifestyle platform around the time she launched her series.
That series, With Love, Meghan, introduced audiences to the Duchess’s interests in cooking, wellness, and lifestyle inspiration. The program formed part of the broader partnership between the Sussexes and Netflix.
However, industry observers say the collaboration eventually ran its course. According to reports, Meghan Markle now prefers having greater control over the direction of her business ventures.
A source close to the Duchess explained that the decision allows her to avoid lengthy corporate processes and move forward with new ideas more independently. This approach is believed to be shaping the future strategy for As Ever.
While the upcoming trip to Australia may include discussions related to the brand’s expansion, the visit will also involve private and philanthropic engagements for the couple.
At the same time, the Sussexes continue to face renewed media attention in United Kingdom. A recently published book by royal commentator Tom Bower has reignited debate about Meghan Markle’s relationship with the royal family.
The book includes claims that Elizabeth II once expressed concern about Meghan’s influence over Prince Harry. These allegations have been strongly disputed by supporters of the Duke and Duchess of Sussex.
Critics argue that the narrative presented in the book reflects long standing tensions between the Sussexes and some royal commentators. The claims have sparked further discussion about how the couple has been portrayed in royal coverage.
Supporters of Meghan and Prince Harry also point out that the controversy arrives during a period when the monarchy continues to deal with ongoing questions surrounding Andrew Mountbatten Windsor and his past associations.
For the Sussexes, the focus appears to remain on building their independent careers while maintaining involvement in charitable causes. Meghan Markle’s push to expand As Ever internationally could represent a major step in shaping her post royal professional identity.
As their Australian visit approaches, observers will be watching closely to see whether the country becomes the first global launchpad for Meghan Markle’s growing lifestyle brand.
